Using multiple Long Codes (aka DIDs) to send your SMS Campaigns

In our previous post “Short Codes or Long Codes? Benefits and Drawbacks for your SMS Campaigns” we discussed the main differences between using long codes and short codes. One of the most important of those differences is the throughput: long codes are slower because carriers usually impose a 1-SMS per second limit. Today we are …

Continue reading ‘Using multiple Long Codes (aka DIDs) to send your SMS Campaigns’ »

Short Codes or Long Codes? Benefits and Drawbacks for your SMS Campaigns

Choosing the right tool for the job is always a good idea and the time you invest in evaluating benefits, risks, and limitations of each one of those tools always pays off in the end. In this post we’re going to take a look at two different ways of sending your Transactional and Promotional SMS: …

Continue reading ‘Short Codes or Long Codes? Benefits and Drawbacks for your SMS Campaigns’ »

Automatic detection of STOP words in DIDs (aka long codes)

If you are using DIDs (also called long codes) to send news related to your products and/or services (and some of your users want to “opt out” of your messages), there is now a way to blacklist them automatically and save you some time in the process. Note that the preferred way of letting your …

Continue reading ‘Automatic detection of STOP words in DIDs (aka long codes)’ »

Why Local Businesses Can Also Benefit From Text Messages

SMS are not only good for a global audience. Your local business can greatly benefit from them too, no matter the size. In the end, it’s all about building a community for your customers, and it doesn’t matter if that’s a global or local community. Having a local business gives you a clear advantage: you …

Continue reading ‘Why Local Businesses Can Also Benefit From Text Messages’ »

Effective Customer Segmentation For Your SMS Campaigns

In some of our earlier posts (like “Best Practices For Running Effective SMS Campaigns“), we discussed the technicalities and best practices needed to run successful SMS campaigns, but we also focused on how to write great content in posts like “Are You Sending The Most Effective SMS Coupons?“, and “Creating Great Call-To-Action Text For Your SMS Campaigns“). We …

Continue reading ‘Effective Customer Segmentation For Your SMS Campaigns’ »