Effective Customer Segmentation For Your SMS Campaigns

In some of our earlier posts (like “Best Practices For Running Effective SMS Campaigns“), we discussed the technicalities and best practices needed to run successful SMS campaigns, but we also focused on how to write great content in posts like “Are You Sending The Most Effective SMS Coupons?“, and “Creating Great Call-To-Action Text For Your SMS Campaigns“). We …

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Creating Great Call-To-Action Text For Your SMS Campaigns

Having a big list of subscribers eager to receive your excellent offers, coupons, and discounts is just the very beginning of the journey to increase your sales. As we stated in our post about Best Practices For An Effective SMS Campaign, writing a CTA (or Call To Action) for your text messages might be challenging and can’t …

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Best Practices For Running Effective SMS Campaigns

Do you feel that your company should be getting more out of your mobile marketing campaigns? When using such a personal channel like SMS to communicate with your customers, it’s not enough to only trust one’s guts. There are some rules that should be followed in order to have a good base from where one …

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Are You Sending The Most Effective SMS Coupons?

Are you really squeezing the most out of your SMS mobile coupons? Are you experiencing a low rate of conversions? Nothing to worry about actually, since we’ve all been there. In this post we are sharing a few thoughts based on our own customers’ experience that will help you improve your SMS coupons, and create better …

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How to Build a Successful Loyalty Program

Loyalty programs are now common in the marketing world and an essential feature of any kind of business, no matter if it is a supermarket, a restaurant, or a high tech company. Your current customers might account for 20% of all your customers, but are 70% of your total sales, they are also less price sensitive, and …

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