SPAM is NOT Marketing: Using SMS in the right way, Part I

Are you spending your money on mobile marketing or investing it? Are you sending thousands of unsolicited SMS’ and then wondering why you don’t get a decent ROI? Perhaps you are thinking that SMS marketing sucks and that is not the way to go? Here’s a wake up call: SPAM is not mobile marketing. In this …

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Short Codes or Long Codes? Benefits and Drawbacks for your SMS Campaigns

Choosing the right tool for the job is always a good idea and the time you invest in evaluating benefits, risks, and limitations of each one of those tools always pays off in the end. In this post we’re going to take a look at two different ways of sending your Transactional and Promotional SMS: …

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What are Transactional SMS and Promotional SMS

Sometimes the terms Transactional SMS, Promotional SMS, and Marketing SMS are used when discussing product features (either for SMS platforms or products that use them), and it happens from time to time that people that are new in the field don’t fully recognize the different use cases for these different type of messages. Worry no more! …

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Why Local Businesses Can Also Benefit From Text Messages

SMS are not only good for a global audience. Your local business can greatly benefit from them too, no matter the size. In the end, it’s all about building a community for your customers, and it doesn’t matter if that’s a global or local community. Having a local business gives you a clear advantage: you …

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