SPAM is NOT Marketing: Using SMS in the right way, Part II

Hello there! 🙂 In the previous part of this series we saw what is SPAM and why it’s not an ethic, legal, or cost effective way of conducting mobile marketing. Today, we are going to see some rules and best practices that will put you on the right track to have a great mobile marketing experience. …

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SPAM is NOT Marketing: Using SMS in the right way, Part I

Are you spending your money on mobile marketing or investing it? Are you sending thousands of unsolicited SMS’ and then wondering why you don’t get a decent ROI? Perhaps you are thinking that SMS marketing sucks and that is not the way to go? Here’s a wake up call: SPAM is not mobile marketing. In this …

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