Best Practices For Running Effective SMS Campaigns

Do you feel that your company should be getting more out of your mobile marketing campaigns? When using such a personal channel like SMS to communicate with your customers, it’s not enough to only trust one’s guts. There are some rules that should be followed in order to have a good base from where one …

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Top 5 SMS use cases NOT related to Business, Part 4

This series has become our small Friday’s tradition, so we bring you the part 4 with a Top 5 SMS uses that are not related to business. Part 3 got ourselves some really good feedback and comments, and we expect no less from this one! Read about some great examples where SMS are being used to help …

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What Are SMS Grey Routes, How They Can Hurt Your Business

It’s undeniable and truly understandable that businesses pursue to lower their costs and increase their benefits, but sometimes there are risky decisions that are lightly taken without evaluating the true cost. In the SMS world (most of all in the A2P -or Application To Person- niche) this type of decision almost always involve choosing between the right kind of service provider …

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How We Use MicroServices For an Awesome SMS Experience

  In this series of technical readings we aim to describe how we do things here at PortaText, and what kind of technologies we use to provide a high quality service for our customers. For this post we are discussing how we use microservices in our own architecture to enhance the overall client and engineer experience while using …

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